A Guide for Crafters: Create a Winning Experience for Your Buyers!
Here’s your go-to checklist to ensure every customer has an
exceptional experience when shopping with you!
A SMILE is absolutely essential for your booth. Don’t forget to bring it along, as it will ensure a successful day.
Offer a warm greeting – A simple “Hello” or “Welcome!”
can instantly put visitors at ease and make them more inclined to explore your products.
Make sure your booth is welcoming, and your body language reflects openness and approachability. Keep your phone aside, avoid appearing bored, and engage fully with your surroundings. Instead of sitting behind your table,
opt for a higher stool to be at eye level with your customers. If possible, stand up to greet them.
“How’s your day going so far?”
“Where did you find that lovely necklace?”
“What brings you to this event?”
“Who are you purchasing for today?”
Discover their interests or specific needs. This not only personalizes your approach but also establishes a connection with potential buyers.
Engaging with shoppers can be challenging for some. If you’re unsure, try asking open-ended questions to kick-start a conversation and potentially lead to a sale.
Focus on questions that start with “who”, “what”, “where” and “how”. If you’re receiving brief one-word responses like “Yes” or “No,” try rephrasing your questions.
People really enjoy hearing your story and the passion behind your crafts. Share with them how you got started, what inspires you, and the techniques you use. This not only adds value to your items but also makes the interaction more personal and memorable.
Having good listening skills can make a big difference in customer service. Be patient, let your customers share, and show genuine interest in their thoughts and questions.
If your craft allows, giving demonstrations can be a great way to attract and engage customers. It showcases the skill and effort put into creating your products and gives customers a special behind-the-scenes peek at your artistry.
Let customers touch, feel, and try out products (when possible). Interactive experiences can greatly increase customer engagement and interest. Offer information about the materials you use, the benefits of your products, and care instructions. Educated customers are more likely to understand the value of your work and make a purchase.
Stand out by giving your customers the option to personalize their orders! Whether it’s adding a name, choosing colors, or creating something completely unique, customizations make your products extra special and meaningful. It’s a great way to connect with buyers and showcase your creativity!
Encourage visitors to join your newsletter or follow you on social media. Offer a business card or flyer for them to take home. This helps keep the connection alive even after the craft show is over. Ask for your shopper’s contact information to keep them up to date with new products.
Make your booth stand out by offering exclusive deals for craft show shoppers! Try discounts, buy-one-get-one offers, or free gifts with purchases. These promotions create excitement and encourage visitors to choose your creations. Plus, it’s a great way to leave a lasting impression!
Use craft shows as an opportunity to connect with customers and gather valuable feedback! Ask shoppers what they love about your products and if there’s anything they’d like to see in the future. Their insights can inspire new ideas and help you improve. Plus, it shows you care about their experience!
Engaging effectively with customers at a craft show means creating a warm, informative, and interactive atmosphere. With the right strategies, you can elevate the customer experience, increase sales, and build a loyal following that eagerly anticipates your presence at future events.
TheChatter@MyLocalCrafters.com
Text: 330-353-3848
At My Local Crafters, shoppers can dive into a diverse array of unique handmade products crafted by local artisans. From intricate jewelry to bespoke home decor, our platform showcases the creativity and craftsmanship of each maker, ensuring that every piece tells a story.
With a focus on quality and originality, customers can find items that resonate with their personal style. Many of our artisans offer customization options, allowing shoppers to create truly one-of-a-kind gifts or personal treasures that reflect their tastes and preferences.
Participating in local craft events is a fantastic way for artisans to showcase their work and for shoppers to discover new talents. My Local Crafters organizes various events throughout the year, bringing together the community to celebrate handmade goods and creativity.
These events not only provide a platform for artisans to sell their creations but also foster connections among crafters, shoppers, and promoters. Attendees can enjoy live demonstrations, workshops, and the chance to meet the makers behind the products they love.
Artisans who choose to sell on My Local Crafters benefit from a supportive community that values handmade craftsmanship. Our platform is designed to empower makers by providing them with the tools they need to succeed, including marketing support and access to local events.
Additionally, with no transaction or listing fees, artisans can keep more of their earnings while focusing on what they do best—creating beautiful handmade products. This model promotes a sustainable business environment for local crafters, encouraging growth and innovation.
Becoming a promoter with My Local Crafters is a rewarding opportunity for those passionate about supporting local artisans. Promoters play a crucial role in organizing events and connecting crafters with potential customers, helping to elevate the local craft scene.
To get started, simply visit our Promoters Page, where you can learn about upcoming events and how to participate. We provide all the resources you need to successfully promote handmade goods and engage with the community, making it easy for you to make a positive impact.