Behind the Table - "You-the Crafter"
A Guide for Crafters: Create a Winning Experience for Your Buyers!
Here’s your go-to checklist to ensure every customer has an
exceptional experience when shopping with you!
1. SMILE
A SMILE is absolutely essential for your booth. Don’t forget to bring it along, as it will ensure a successful day.
Offer a warm greeting – A simple “Hello” or “Welcome!”
can instantly put visitors at ease and make them more inclined to explore your products.
2. Be Approachable
Make sure your booth is welcoming, and your body language reflects openness and approachability. Keep your phone aside, avoid appearing bored, and engage fully with your surroundings. Instead of sitting behind your table,
opt for a higher stool to be at eye level with your customers. If possible, stand up to greet them.
3. Ask Questions
“How’s your day going so far?”
“Where did you find that lovely necklace?”
“What brings you to this event?”
“Who are you purchasing for today?”
Discover their interests or specific needs. This not only personalizes your approach but also establishes a connection with potential buyers.
Engaging with shoppers can be challenging for some. If you’re unsure, try asking open-ended questions to kick-start a conversation and potentially lead to a sale.
Focus on questions that start with “who”, “what”, “where” and “how”. If you’re receiving brief one-word responses like “Yes” or “No,” try rephrasing your questions.
4. Share your Story
People really enjoy hearing your story and the passion behind your crafts. Share with them how you got started, what inspires you, and the techniques you use. This not only adds value to your items but also makes the interaction more personal and memorable.
5. Be Patient and Listen
Having good listening skills can make a big difference in customer service. Be patient, let your customers share, and show genuine interest in their thoughts and questions.
6. Product Demonstrations
If your craft allows, giving demonstrations can be a great way to attract and engage customers. It showcases the skill and effort put into creating your products and gives customers a special behind-the-scenes peek at your artistry.
7. Create an interactive experience
Let customers touch, feel, and try out products (when possible). Interactive experiences can greatly increase customer engagement and interest. Offer information about the materials you use, the benefits of your products, and care instructions. Educated customers are more likely to understand the value of your work and make a purchase.
8. Offer Customizations
Stand out by giving your customers the option to personalize their orders! Whether it’s adding a name, choosing colors, or creating something completely unique, customizations make your products extra special and meaningful. It’s a great way to connect with buyers and showcase your creativity!
9. Follow-up Opportunities
Encourage visitors to join your newsletter or follow you on social media. Offer a business card or flyer for them to take home. This helps keep the connection alive even after the craft show is over. Ask for your shopper’s contact information to keep them up to date with new products.
10. Special Offers and Promotions
Make your booth stand out by offering exclusive deals for craft show shoppers! Try discounts, buy-one-get-one offers, or free gifts with purchases. These promotions create excitement and encourage visitors to choose your creations. Plus, it’s a great way to leave a lasting impression!
11. Gather Feedback
Use craft shows as an opportunity to connect with customers and gather valuable feedback! Ask shoppers what they love about your products and if there’s anything they’d like to see in the future. Their insights can inspire new ideas and help you improve. Plus, it shows you care about their experience!
Conclusion
Engaging effectively with customers at a craft show means creating a warm, informative, and interactive atmosphere. With the right strategies, you can elevate the customer experience, increase sales, and build a loyal following that eagerly anticipates your presence at future events.
